On the island called Erangel, the smoke of gunpowder has not yet dissipated, and life and death are closely entangled among the ruins. There is no order, no laws, only armed killing and cruel confrontation. Fighting seems to be the only language of this land. Players are like chess pieces wrapped by fate, struggling to survive and fighting for every chance of victory.
However, it was on this desolate and cruel battlefield that a fast food restaurant unexpectedly appeared. It was KFC, a fried chicken chain that is common in the real world, but it stood proudly next to an abandoned gas station with a bright red sign. The color of the sign was particularly dazzling in the gray sky and the dust of the battlefield, like a piece of incongruous canvas, but it brought an indescribable vitality.
The old iron door of the gas station was covered with rust and cracks, but the self-service ordering machine that flashed with cold light was particularly eye-catching. When the player approaches, just press the interaction button, and the game nickname will appear on the screen. Then, a KFC fried chicken meal exclusive to the event will quietly appear. It seems that in this battlefield full of gunfire, there is a small piece of pure land, which brings a little comfort to the tired wanderer.
This fried chicken meal is no longer just an ordinary food, it is cleverly combined with the survival elements in the game. The bucket of fried chicken is transformed into a first aid kit, and the character’s action when using it is designed to bite off a chicken leg carefully; French fries are given the function of bandages, and drinks become energy drinks. Such a design has a mechanical and life-like sense of reality, revealing a warm undercurrent between the gunfire and the rain of bullets.
Players know that this gift of “life” is not endless. Each person can only use it once in each KFC, and only when the game enters the fourth stage can they get this life-saving “fried chicken” again. This rule is as cold as reality, just like people’s daily life, reminding them of the limits of desire and the boundaries of life from time to time.
This is not just a unique scene in Erangel. This bright logo is also hung on maps such as Miramar, Sanhok, and Vikendi. Even on the plane taking off, the long KFC banner flutters in the wind, like a bright mark, splicing the contradictions between business and war together.
Players run fast on the battlefield with resolute faces, and sometimes stop to approach this strange gas station and press the ordering machine. Their fingers touch the screen, and their eyes reveal a complex look – that is the desire for life, a struggle under the shadow of death, and the perseverance of finding a hot meal on the edge of life and death countless times.
Such details carry a heavy mark of the times. It seems that they are wanderers who have come from the dust of the old times, who have experienced vicissitudes of life, but still remember the ordinary warmth and simple happiness of daily life. In a world with roaring guns and corpses everywhere, the hope of life is tenaciously rooted in this simple fried chicken.
They are not just fighting for victory, but also for that moment when they can temporarily stop and bite off a familiar chicken leg seriously. That mouthful, warm and heavy, carries the taste of life and a hope for the future.
The battlefield is still cruel and the outcome is unpredictable, but as long as there is this delicate warmth and that bright red sign, those who are running around in the virtual battlefield will not forget: the meaning of life may be the tiny and tenacious warmth in this continuous progress.